Direct Sales Copywriting Turns Browsers Into Buyers
With the right words - your readers will be begging to buy what you have to offer.
Using a powerful combination of engaging content, buyer psychology, and clever persuasion tactics - copywriting transforms browsers into buyers.
Simply put - Direct Sales Copywriting turns existing readers into new conversions.
It’s as close as you can get to Internet magic.
In fact, when studying persuasion secrets from high-performance copywriters - I was regularly warned by some of the best copywriters in the world to use my newfound persuasion powers for “good” rather than “evil.” - that’s how powerful this stuff is!
By hiring the RIGHT copywriter to craft compelling sales messages specifically for your audience, you’ll be able to increase your conversions and sales exponentially - with minimal time and effort on your part.
You will dramatically increase your revenue by capturing those eyeballs on your page and transforming them into profitable new customers.
Here's How It Works
- Click the big orange button below to send me some simple details about your business, your offer, and your audience.
- We’ll have a quick interview so I can dive deeper into the core desires of your audience, and the benefits your product/service offers them.
- Then I use that information to conduct extensive research, and craft an engaging and persuasive message - digging deep into the secret wants, needs, fears and dreams of your audience, speaking their language and telling them all about how your offer will make their life easier and solve their biggest problems.
- Your readers now feel like you “get” them. They feel like they’re getting overwhelming value and a ‘steal’ all at the same time - and they are excited to do business with someone they like, know and trust.
- You rake in the rewards - generating more revenue and response than ever before!
WE'VE DOUBLED OUR CLIENT BASE WITH YOUR CONTENTJim Banks, Camp Cypress Dog Retreat
As of June, sales have exceeded all of last year. We added 7 additional kennels and still had to turn people away because there are no vacancies. Because of how well the content converts I've had to turn off the advertising for a bit until we can add more kennels. Thank you very much for the great work!!!
Direct Sales Copywriting Services
Copywriting is designed to get readers to take action (usually buying what you have to offer or opting in to your list.)
If you’re looking for more general content creation that’s focused on developing visibility and authority, then you’re looking for Content Marketing Services, which you can learn more about here.
Here are just a few of the Direct Sales Copywriting Services I offer:
Video Sales Letter Scripts (VSL)
Sales Pages and Landing Pages
Facebook or Google Ads
Promotional Emails or Sales Emails
Product Review Pages
INCREASED CLICK THROUGH RATE 166.2%!Stinus H., Copenhagen SEO
[Rachel's] content is great. We published the new content and the click through rate went through the roof, increasing by 166.2%!
If your business generates at least $250,000 per year, you have an established list or traffic source, and you have a deep understanding of your market - then I can help accelerate your audience engagement and revenue growth.
Transparency, partnership, and integrity are some of the core immutable laws of my business - so if I feel we’re not a good fit, then I promise to tell you - and am more than happy to refer you to a trusted colleague who will get you results.
If you meet the criteria above, then let’s chat!
Click the big orange button below to schedule your strategy session and get a free project plan.
Please DON’T click that button if….
You don’t already have an established list, a relevant traffic source, or a way to get content in front of your readers.
This is high-performance sales copy that converts, but I can’t pull readers out of thin air. If you’re looking for traffic generation services, then let me know and I’ll refer you to one of my partners.
You don’t have a specific purpose/goal for your sales copy
Direct sales copywriting is designed to get readers to take action. If you don’t have a specific product, service or offer to promote – this might not be the best option for you. If you need help defining your offer, I do offer marketing consultation services.
You don’t have a deep understanding of your market and your customers
We’ll need to craft your sales message to speak the secret language of your prospects. Now I’ll do all the heavy lifting, but I will need to get some information from you about who your customers are, what they’re looking for, and how you can help them. If you know who your direct and indirect competitors are – even better.
If You Think You Should Write All Your Sales Copy Yourself...
...Then Step AWAY From The Keyboard!
The most successful businesses and entrepreneurs generate sales easily and consistently. They know to speak the secret language of their prospects - calling them out on their deepest core desires, and making them feel heard and understood.
Many times businesses owners think they can do it all themselves without an expert copywriter. They believe they can do a better job than anyone else because they “know their customers” better than anyone else.
As an entrepreneur or business owner, you’ve spent countless hours nurturing your brand, watching it grow, and pouring blood, sweat and tears into your business.
You’ve busted your butt building this thing and you know it better than anyone.
But that doesn’t mean you should be writing your own sales copy.
You’re too close to it.
It’s too hard to be objective.
You’re so deeply immersed in the nuances of the evolution of your business that sometimes it’s impossible to see the blatant website or copy issues that could be costing you profitable conversions.
Besides… you can’t work ON your business if you’re working IN your business - right?
Here’s a great example:
If you had a problem with the pipes in your kitchen or bathroom, you could probably figure it out if you spent enough hours tinkering around and making a mess.
But wouldn’t you rather have an experienced plumber come in fix the problem quickly so you can relax and avoid sticking your head in the toilet?
Of course, you wouldn’t hire just ANYBODY. No - you’d hire an experienced and vetted expert with plenty of successful projects under their belt.
It’s common sense.
It’s just good business to hire a professional with a proven track record who has plenty of referrals and previously successful projects to back them up.
You’re obviously talented, resourceful and clever…
... but do you know how to elicit a deep emotional response from potential customers in 10 seconds or less before they click away?
Do you know how to get new prospects begging to buy your latest product or service?
While you’re great at running your business, providing exceptional service to your customers, and building a successful brand - you can’t be an expert at everything!
Letting an experienced copywriter with a proven track record capture the attention of your readers and push them towards taking a specific action makes sense - and is just smart business.
And I’m not talking about hiring any ole’ scribbler.
These days, it seems like anyone who once got high marks on an essay at school can slap up a website and call themselves a copywriter. But if you’ve ever worked with an experienced, professional sales copywriter, then you know there’s a huge difference.
Sales copy is different than general content creation
(which is what most marketing writers actually do).
It involves enticing people to take immediate action - and in addition to phenomenal writing ability so readers are interested and engaged - also requires a deep understanding of buyer psychology and persuasion strategy.
A content writer’s job is to get people interested and engaged with your content.
A copywriter's job is to get people engaged, believing that they need what you’re offering, AND persuade them to take action to get it as soon as possible.
Doing all of this well involves years of study, research, testing, and training.
Not only that, but great copywriting that actually works - that sells obscene amounts of products and services - that takes A LOT of hours of research, writing, editing and polishing.
Many successful copywriters charge thousands - even tens of thousands - of dollars per sales page. That’s because they KNOW their copy will get people to buy, and make an unbelievable ROI for their clients.
They know that those countless hours of study, testing, research and agonizing over the words on the page are worth it - because they’ll create a money-making machine…. With sales and response just rolling in on autopilot. They know they’ll be able to increase conversions exponentially.
When you work with a professional copywriter like myself, you should expect:
Big Picture Strategy
I have 10+ years of well-rounded, real-world business experience in many aspects of digital marketing. I also ran my own SEO agency for client-based search engine optimization, and have built and flipped several profit-generating affiliate websites for 20x multiple. I focus on great copy that converts as a priority, but will also keep a mind towards traffic generation and making sure your content works in tandem with your other online marketing strategies.
Exceptional Customer Service
I will go above and beyond to make sure you’re treated with respect and courtesy and professionalism. I respond to emails quickly and make communication a priority. My goal is to offer you a “set it and forget it” copywriting service so that you can let me handle the writing while you can stay focused on what you do best — running your business and providing great service to your customers.
Proven Record of Creating Engaging Copy That Converts
I’ve worked with multi-million dollar SaaS companies, created and flipped several income-producing affiliate websites, generated 6-figure sales from landing pages, and have hundreds of satisfied clients. You can see what past clients have to say about my content here.
Strict Adherence to Deadlines
Time is money. I meet deadlines. If there’s an issue I will let you know far in advance, but deadlines are gold to me.
Commitment to Partnership
I believe in partnership, and will work together with you as one of your team – Making sure we’re communicating and in line with your goals and business culture. No snobbery or “maybe I’ll deem you worthy to work with nonsense.” We are both professionals working in partnership toward a common goal. I appreciate your business and respect your time and investment.
Transparency and Integrity
These are two of my immutable laws – I will not mislead you, or try and fool you with fancy marketing speak or confusing jargon. I will communicate in straightforward manner, and be up front about what I can do for you. I’ll answer any of your questions and make sure you get any information you need to make a smart decision. If there’s a mistake, I will do whatever is necessary to make it right.
Revision, Testing and Adjustment
I’ll stick with you to make sure your direct sales copywriting has the greatest chance for success. This involves adjusting headlines, the sales message, and CTAs after testing to see which versions your audience respond best to.
Flexibility and Adaptability
I’ve written copy for many niches and can quickly understand your business model to put myself in the shoes of your customer and speak their language. I also work remotely so I’m able to move faster than traditional ‘office-based’ copywriters or agencies.
I’m an avid student of direct response copywriting and what works today in online marketing. I’m committed to continually developing my skills and knowledge through reading industry-relevant blogs and articles, studying the great copywriters of the world, and regularly taking relevant courses and bootcamps to keep my skills honed sharp.
Past Copywriting Clients Have Included
Right now you have 3 options….
Continue doing what you’re doing and getting the same results - watching valuable traffic and readers click away without engaging and becoming new customers.
Take a chance and hire a general marketing writer who might write interesting content, but might not understand how to get your readers to take action and see your offer as a huge value.
Hire a seasoned, professional copywriter trained in buyer psychology and persuasion tactics to craft engaging content that will convert your browsers into buyers.
The choice is yours, but Option #3 is completely risk free.
I offer a 100% Satisfaction Guarantee.
I’m committed to getting you results, so if you’re unhappy with your sales copy for any reason – we’ll continue to work on it until we get it right.
Space is limited so if you’re on the fence - don’t wait too long.
When my roster is full then we have a waiting list available.